Shopping for pre-used items and adopting sustainable laundry habits go perfectly hand in hand! These two practices are key pillars of a more circular lifestyle and are crucial steps in the journey to reducing textile waste. That’s why we’ve continued our collaboration with Sellpy. This time, we focused on educating the Sellpy community through their social media channels. Using playful polls, competitions, and quizzes, we shared reminders to wash clothes at lower temperatures.

We are so inspired to see washing temperature advice on national Swedish TV. In this episode of Modeinferno Modeinferno – Episode 7: Is 30 Degrees Enough? (SVT Play) the host fashion and sustainability expert Emily Dahl explores how we care for our clothes, and if 30°C is enough and sufficient to get them clean. The answer? Yes, for both your clothes and the planet. The episode also features an interview with Kevin Florström, a devoted advocate for sustainable fashion and home care routines who we have also had the great pleasure of collaborating with. It is amazing to see awareness growing around washing temperature. The episode also features an inspiring interview with the extra-ordinary designer Zamina Scillasdotter, known among other things for her work with Beyoncé. A must-see!