Habit Impact Day is Sweden’s key industry event focused on sustainability, innovation, circular transformation and future-ready strategies in fashion and retail. It is an inspiring and dynamic day with presentations, panels, networking and exclusive sessions designed to inspire eco-led transformation across the value chain. We were super-excited to join some of the brightest minds in the fashion and retail industry to talk about “30 is enough” and how changing our laundry habits make our clothes, and our planet, last longer. By rethinking how we care for our clothes we can significantly reduce textile waste and better honor the craft, materials and effort that go into every garment.

Did you know that a t-shirt can last up to twice as long if you wash it at a lower temperature? It’s really time we start talking about garment care as a natural part of sustainable fashion and we’re both happy and honored to actively drive this conversation in context like this, along with other impressive brands, organisations and stakeholders.